MY APPROACH TO UX DESIGN

In a world where technological advancements far outpace human learning curves, UX design is the key for bridging the gap between customers and technology making their interactions simple and easy.

People

UX Design is all about people and they are core to my approach.

Whether as a source of inspiration; understanding their needs, attitudes and beliefs or as the talent capable of imagining and envisioning new innovation and solutions.

Without people, UX design would have no place or purpose.

Process

Understanding how to turn ideas into a profitable solution for a consumer and the business is reliant upon a process.

Even though UX Design has its own processes and methods, UX designers rarely operate independently, being usually part of a team with other capabilities.

Process is essential to ensure that UX Design is an integral part of these complex relationships. Being able to identify the right approach, tools and broader context of delivering innovative solutions is a core part of my skills and my approach to ux design.

Collaboration

Great Experiences can only be Achieved when Business, Technology and Design collaborate together.

This synergy between disciplines has then, the power to embed the best experiences into product solutions making them tangible, desirable and profitable.

Enabling collaboration between Business, Technology and Design and facilitating to achieve the desired goals is a core part of my skills and my approach to design.